Estate Client Case Study

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WHAT MY CLIENTS NEEDED: 

Selling parent’s custom built home for the highest price possible to minimize the amount of loss on the property.

CHALLENGES: 

Selling the home at the highest possible price while competing with new construction and devalued custom-built homes.

SOLUTION: 

Creating and showing the true value of the home by having the home pre-inspected and repaired, as well as having a pre-listing appraisal completed. Some of the marketing included: professional staging, Matterport 3D virtual tour, professional photo’s, home information book and detailed 2-page story about the home and upgrades in addition to being posted online. 

RESULTS: 

Home sold in 18 days for our private appraised value with no appraisal issues and we had back up offers. 

CASE SUMMARY: 

My client’s parents purchased this custom build home prior to the Great Recession in a new high-end Custom Home Crescent Community. Once the recession to hold, Crescent sold more than 50% of the remaining lots to a national builder who started building homes at a much lower price point with more square footage resulting in devaluing the custom built homes. 

IN MY CLIENTS WORDS: 

“Geena made a difficult situation as painless as possible.” - T. Hunt