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Selling a home is more than putting it on the market—it’s a series of decisions that impact your timing, your bottom line, and how smoothly the process goes.
As a real estate advisor specializing in listing homes in Lantana, Texas and serving Denton County, Texas, I work with homeowners to navigate the North Texas real estate market with clear guidance throughout the process and strategic representation once a written agency agreement is in place.
My role is to provide clear, data-driven guidance so you can move forward with confidence and clarity.
Pricing is one of the most important decisions you will make when selling your home.
Homes priced strategically from the beginning often:
I analyze:
This allows us to position your home to compete effectively, while helping you feel confident in the decisions being made.
Today’s buyers begin their search online, and first impressions matter.
My marketing approach is designed to position your home effectively and reach serious and prepared buyers, marketed in accordance with brokerage and MLS guidelines.
This may include:
The goal is not just visibility—but attracting the right buyers.
Texas real estate contracts involve detailed timelines, contingencies, and negotiations that can impact your outcome.
I guide you through each stage, including:
Clear communication and a structured approach help reduce uncertainty and keep the process moving forward.
Selling a home involves important financial decisions. My role is to provide straightforward, honest guidance - not pressure, so you can choose the path that aligns with your goals.
Real estate markets can change, and outcomes depend on many factors. I provide guidance based on current conditions so you can make informed decisions.
I believe informed clients make the best decisions, and I’m here to guide you with clarity throughout the process.
I focus on helping homeowners sell in:
Before moving to North Texas, I built my business in the Charlotte market.
Third-party data from HomeLight shows my listings sold approximately 55% faster than average, with 82% successfully sold.
HomeLight has recognized my performance in areas such as negotiation, based on prior transaction data.
In my previous market, approximately 94% of my business came from repeat and referral clients, based on my closed transactions over time. This reflects long-term client relationships and consistent communication throughout the process.
If you are moving between Texas and the Carolinas, the contract process, timelines, and negotiation structure can be very different.
I help clients navigate those differences so they can make informed decisions and avoid costly mistakes during a multi-state move.
Important Notes:
Texas real estate license holders are to provide the Information About Broker Services (IABS) form at the first substantive communication regarding a specific property.
Both the Consumer Protection Notice and Information About Broker Services must be displayed in the readily noticeable place on the homepage of each business website.
Effective January 1, 2026 Texas Law requires signed written agreements with buyers prior to touring homes.
In Texas, a real estate agent represents your interests only after a written agreement is in place.
Until then, be mindful of sharing sensitive details, as the agent may represent another party in the transaction.
Broker Commissions are not set by law and are negotiable.
Understanding your home’s value is the first step in building the right strategy.
Start with a conversation to explore a realistic value range and how your home fits within today’s North Texas real estate market.

We begin with a conversation about your goals, timeline, and current market conditions in Lantana and surrounding areas. If we are a good fit, we move forward with a customized strategy.

We develop a plan tailored to your home and situation, including:
We also review relevant market data and key contract considerations so you understand the full picture before moving forward.

Your home is brought to market with a clear plan and structured timeline.
You will have visibility into each stage, including:
The focus is on executing the strategy effectively while minimizing unnecessary stress.
Many homeowners want a deeper understanding of:
If you would like a more detailed look at the strategy, data, and process behind selling, you can explore more below.
Learn about real estate agency and why it is important to understand what it is before sharing any confidential information with a real estate agent.
Copyright © 2025 Geena Fie - All Rights Reserved.
Geena Fie is a licensed Broker in North Carolina and South Carolina with GW Estates and Homes, Inc DBA Geena Fie
Geena Fie is a licensed Salesperson in Texas sponsored by Ebby Halliday, serving Lantana, Argyle, Flower Mound, Highland Village and Denton County, Texas
Equal Housing Opportunity
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